MUSIC MARKETING BUILT FOR ARTISTS
Artist-led. Built in Australia. Working with artists globally.
01 — Understand the Release: music, goals, audience, existing data, assets and budget. 02 — Build the Campaign: platform selection, funnel, tracking, audiences, creative and timeline. 03 — Test: test audiences and creative instead of assuming the first campaign will work. 04 — Optimise: move budget toward the audiences, creative and placements producing meaningful results. 05 — Learn: use the campaign data to inform the next release.
“Every release should teach you something about your audience.”
MIMO doesn’t sell guaranteed Spotify streams, bot traffic or guaranteed editorial playlist placement. The goal is to place music in front of real people who are likely to genuinely engage with it — then use campaign and streaming data to understand which audiences are responding.
REAL LISTENERS • MEASURABLE CAMPAIGNS • TRANSPARENT ADVERTISING • NO GUARANTEED STREAM PACKAGES
VIEW ALL CAMPAIGNS
Independent Artists — planning singles, EPs and ongoing release campaigns. DJs + Producers — building listeners around releases, playlists or live activity. Managers + Small Labels — looking for specialist paid digital support around a wider campaign. Music Projects + Collectives — needing audience acquisition without bringing in a full internal marketing department. MIMO can work alongside an existing publicist, label, manager, content team or creator campaign.
How do independent artists market their music?
Independent artists market music by combining a strong release plan, clear creative, targeted discovery and useful follow-up with the listeners who respond.
How much should an independent artist spend on music marketing?
Start with a testing budget that gives you enough room to learn which audiences and creative are actually working. Read How Much Should You Spend on Meta Ads? before setting a release budget.
When should I start marketing a new song?
Start preparing the campaign while the release date, assets and listener path can still be shaped — not after the track is already live.
Do Meta ads work for musicians?
They can when the campaign has the right listener destination, creative and measurement. The aim is meaningful actions, not cheap impressions.
How do you promote music on Spotify without fake streams?
Use real discovery channels, tracked smart links and creative that brings the right listeners toward the release. No bots or stream packages.
Should I hire a music marketing agency or do it myself?
It depends on your time, budget and confidence with paid media. MIMO can provide specialist support alongside your own team.
Does MIMO guarantee Spotify streams?
No. Guaranteed streams are not a meaningful measure of audience quality. MIMO focuses on transparent advertising and real listener actions.
Does MIMO only work with Australian artists?
No. MIMO is based in Australia and works with artists internationally.
