DISCOVER PROJECT
DIRTY VERSACHI FT. DEVAURA — CLUB POP / ELECTRONIC
SLUT PRINCESS ft. DEVAURA - From Pre-Save to Spotify Discovery
Meta pre-save acquisition, release-week conversion ads and sustained Spotify discovery
July 2026
A two-stage, small-budget campaign designed to turn pre-release attention into high-intent Spotify activity, then sustain discovery beyond launch.
SERVICES
PRE-SAVE STRATEGY, META CONVERSION ADS, SMART-LINK FUNNEL + SPOTIFY PERFORMANCE ANALYSIS
PROJECT OVERVIEW
THE ARTIST + RELEASE
“SLUT PRINCESS” is a collaboration between club-pop artist Dirty Versachi and DEVAURA. Dirty Versachi is the artist project of MIMO Digital’s founder, making this an artist-led case study in applying MIMO’s release framework to a real independent-artist budget.
THE CHALLENGE
Working with limited spend, the campaign needed to do more than create reach. The goal was to build genuine listener intent before release, translate that intent into Spotify activity as soon as the track went live and maintain momentum after launch without treating impressions as the primary measure of success.
Every decision was made against an artist-owned budget, with each stage designed to generate actions that could carry value beyond the advertisement itself.
CAMPAIGN STRATEGY
STAGE 01
BUILDING PRE-RELEASE INTENT
The campaign began with Meta advertising connected to a tracked pre-save smart-link funnel. Rather than optimise around surface-level reach, the campaign focused on the smart-link action used to move interested listeners closer to saving the release on Spotify.
1,543
Tracked pre-release Meta results
Directly measured in Meta Ads Manager
US$0.34
Cost per result
Pre-release Meta campaign
1,340
Spotify saves recorded on release day
Spotify for Artists reporting window
86.8%
Release-day saves as a proportion of the pre-release Meta result count
Aggregate comparison only — not a conversion rate
STAGE 02
CONVERTING RELEASE-WEEK ATTENTION
When the track became available, the campaign shifted from pre-save activity to the live Spotify release. Meta advertising continued directing interested listeners through a tracked smart link, with the release phase reducing the cost per result to US$0.25.
[3,430]
Tracked release-phase Meta results
US$0.25
Cost per result
Release-phase Meta campaign
5,343
Spotify streams during the 6–17 July reporting window
Spotify for Artists
382
Listener playlist adds during the same reporting window
Spotify for Artists
The save and playlist-add totals showed that listener activity extended beyond passive streaming. These are high-intent actions that indicate listeners wanted to return to the release.
STAGE 03
DISCOVERY BEYOND THE PAID CAMPAIGN
The paid campaign established a base of release activity. Discovery then extended through three distinct Spotify pathways: listener-led engagement, editorial curation and programmed recommendations.
SPOTIFY EDITORIAL RECOGNITION
“SLUT PRINCESS” was selected for Spotify editorial playlists Pop n’ Fresh and GLOW AU & NZ. These placements are presented as wider release outcomes and are not attributed solely to Meta advertising.
CAMPAIGN RESULTS
Directly measured paid-campaign activity and the wider Spotify outcomes that followed.
DIRECTLY MEASURED CAMPAIGN RESULTS
1,543
Tracked pre-release Meta results
US$0.34 per result
1,340
Spotify saves recorded on release day
Equivalent to 86.8% of the pre-release Meta result count
Tracked release-phase Meta results
US$0.25 per result
SPOTIFY ENGAGEMENT + WIDER RELEASE OUTCOMES
382
Listener playlist adds
Recorded by 17 July 2026
3,162
Release Radar + Radio streams
Programmed Spotify sources
12K+
Spotify streams
Within six weeks of release
ARTIST-LED, ARTIST-TESTED
Because this was MIMO Digital’s founder’s own release, the campaign was managed with the same constraints independent clients face: a finite budget, a defined release window and a need for every dollar to serve a clear purpose. The strongest outcome was not a one-day spike. It was establishing high-intent activity at launch and seeing the release continue growing through listeners, editors and Spotify-programmed discovery.
Planning your next release?
Build a pre-save and release campaign around meaningful listener actions—not empty reach.
