DISCOVER PROJECT
Dance Artist
DIRTY VERSACHI + KID SOUF + SHI LA ROSA — CLUB POP / ELECTRONIC
Single Release Performance Campaign
2025
— A TikTok advertising campaign designed to amplify short-form creative and send qualified discovery traffic toward the artist’s release.
SERVICES
PRE-SAVE STRATEGY, META CONVERSION ADS, CAMPAIGN CREATIVE, EMAIL CAPTURE
Project Overview
Build high-intent listener activity before release, convert paid discovery into direct streaming actions and create a measurable release pathway beyond social engagement alone.
“WHORE SLUT DICK FUCK” is a collaborative Dirty Versachi single with Kid Souf and Shi La Rosa, released on 11 June 2025. With a four-week pre-release runway, Mimo Digital built a pre-save and smart-link funnel, supported by Meta advertising and release-week creative.
The campaign prioritised actions with real audience value: Spotify pre-saves, completed smart-link conversions, email capture, Spotify saves and longer-term listening. Rather than optimising toward low-cost views or passive engagement, the paid strategy was built to move listeners closer to the music.
Approach
Mimo Digital built the campaign around a HypeDdit pre-save and smart-link funnel, giving potential listeners a direct route to the release while capturing fan contact data ahead of launch. The pre-release phase focused on building early intent. Once the track was live, the campaign shifted into Meta conversion advertising, using music-video-derived creative to direct audiences through a tracked conversion Link and onto streaming platforms.
RESULTS
A high-volume smart-link funnel, efficient paid conversion activity and a sustained Spotify listening tail beyond release week. 2,918 conversions $0.44 Average cost per tracked conversion
Meta advertising generated 2,918 tracked HypeDdit Smart Link conversion events at an average cost per result of $0.44, from $1,285.81 in reported spend. The campaign reached 89,040 people at a reported frequency of 2.06, while directing users into a more meaningful conversion path than standard social engagement.
Initial TikTok paid testing did not deliver the same efficiency as Meta. Rather than continue spending into a weaker channel, Mimo paused TikTok paid activity and redirected budget toward creator activation.
This shift prioritised the larger goal: creating real use of the sound and extending discovery beyond paid impressions.
Rather Redux